our three Strategic pillars
GREEN ATTITUDE
We are committed to actively contributing to accelerate the ecological transition, and sustainable development is at the heart of our development and innovation priorities by:
- enhancing the recyclability of our packaging with single-material solutions and eco-friendly alternatives
- promoting refillability and reuse
- developing the integration of recycled materials and the use of bio-based materials.
FIVE SENSES
Packaging is the first vector of brand identity, and strengthening the emotional connection with consumers is another major focus of our development.
Developing new special effects and designs, offering complex shapes, and providing unique textures and sensorial experiences are all differentiating factors that enhance our customers’ image.
NEW CONCEPTS
We are constantly exploring new ways of using our products and new gestures to provide innovative applications for brands and their consumers.
We are also working on integrating digital technology and creating new features or improving the performance of our solutions.
Focus on Sustainable Innovations
BEAUTY PENS: AN INNOVATIVE, PREMIUM AND ECO-FRIENDLY FORMAT
To support the development of innovative, concentrated, hybrid formulations that combine skincare and color in the beauty industry, we have developed a new format: Beauty Pens, ultra-customizable beauty pens suitable for solid and liquid formulas, available with a push button or twist mechanism. These new formats offer brands: a premium user experience with aluminum packaging and high-end gestures, a refillable and recyclable design with a single-material cartridge, infinite customization freedom with multiple choices of applicators, decorations, and finishes.
EVERLAST: RECYCLED & REFILLABLE LIPSTICKS
Drawing on our expertise in lipstick, we have launched “Everlast,” a complete range of refillable, single-material products. With a wide range of shapes, diameters, and technical options, available in materials offering the most advanced recycling channels (aluminum, PET, PP), it also incorporates recycled material. Our range of decoration and finishing techniques allows brands to create their own signature look and offer their market unique, premium, and sustainable products.
PURE METAL
Because luxury has to be sustainable, we’ve developed the Pure Metal range, a set of “full aluminum” packaging solutions that combine the premium look of aluminum with the recyclability benefits of this material, in already well-established channels for sticks, compacts, and closures. The multiple in-house decoration and finishing processes we offer will enable brands to create a signature that is both unique and sustainable.
LOW VOC VARNISHES FOR RESPONSIBLE DESIGNS
For the decoration and customization of our products, we work with solutions that use less impactful, water-based varnishes with a reduced solvent content, applicable to all our plastic and aluminum materials. These coatings are validated by a complete battery of tests and are compatible with the most demanding formulas on the market. The range of effects available is constantly expanding, allowing brands to replace their existing designs with identical ones or to work on new projects with endless creative possibilities.
Focus on Innovation partnerships
COMBINING ALUMINUM & GLASS FOR PREMIUM, SUSTAINABLE PACKAGING
To combine premium positioning, sustainability, and availability, Axilone has partnered with Verescence to develop standard packaging solutions in its Pure Metal range, dedicated to liquid formulas and skincare, exclusively in aluminum and glass. The Kali glass bottle combines with our full-aluminum tops and a wide range of applicators, including flocked, silicone, and aluminum options, while our range of 100% aluminum screw caps completes the Penelope 30/50/100ml jars. These products are fully recyclable, incorporate recycled materials, and offer endless customization options.
REDUCING THE MAGNETS CARBON FOOTPRINT, ICONIC COMPONENTS OF LUXURY PACKAGING
How can we reduce the environmental footprint of magnets, while preserving their functionality? We have developed packaging solutions incorporating magnets made from 100% PCR rare earths, enabling a 40% overall reduction in the carbon footprint of magnets, while maintaining their functional properties and iconic sound signature. As part of our long-standing partnership with Parfums Dior, these magnets are used on the Sauvage 60 & 200ml caps.
AXILONE & EASTMAN: ONE STEP CLOSER TOWARDS SUSTAINABLE BEAUTY!
Our common goal? Ever more sustainable packaging options without compromising on aesthetics and customization. The latest addition to the Eastman Renew Solutions resin range, Cristal™ One Renew IM812 is fully compatible with existing recycling processes in Europe for PET bottles (RIC1), has Recyclass recyclability certification, and can be made from up to 100% certified recycled content. Combined with our proven expertise in plastic injection molding, this material can be used to produce thick-walled closures and packaging for premium beauty products with very high transparency and brilliance.
Focus on Innovative effects
FANCY COLOR DIAMOND EFFECTS
Axilone presents its “Fancy Color Diamond” effect, a premium finish inspired by jewelry, developed using a double anodizing process, allowing: a unique visual effect, with a realistic diamond effect, available on all types of packaging (lipsticks, cases, bottles).
A sustainable design with no added chemical additives, guaranteeing recyclability
Unlimited creativity by playing with the shapes and colors of diamonds
INNOVATION & CREATIVITY
WITH A FORWARD-LOOKING APPROACH
Innovation and agility are part of our DNA, and we share our work themes with our clients at a very early stage.
To fuel our thinking and develop a medium-term vision, we capture creative trends and changes in consumer expectations and habits. This means we speak the same language as our clients and are looking in the same direction when it comes to developing new formats, new uses or simply new designs.
A SENSORY APPROACH
WITH MULTIPLE MATERIAL EFFECTS
Our expertise in transforming plastics and aluminum, combined with a full range of in-house decoration and finishing processes, allows us to create endless visual and tactile effects, including material effects inspired by fashion, jewelry, design, and architecture. Leather, velvet, ceramic, vintage, or diamond effects… (almost) everything is possible, including dressing our pieces with textiles or imitation leather, offering brands a real bridge between beauty and fashion for their collections.
ENDLESS PATTERNS & COLORS ON PLASTIC
Color and patterns offer endless possibilities for bringing brand creations to life and expressing their identity. Whether 360°, contouring, or highly localized, multi-colored, our range of printing techniques, from screen printing to hot stamping and digital printing, allows us to bring even the most complex projects to life.
OPTICAL ILLUSIONS & TEXTURES ON ALUMINUM
To offer brands more creativity than ever, our teams are constantly working on new processes and finishes to play with the brilliance and surface of aluminum. With changing reflections, graphic patterns, and ultra-fine textures, our palette continues to expand to create premium and unique packaging.